Editor of
Features Editor at Death & Taxes Magazine, contributor to The Week, Interview, and Vice Magazine.
-
OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”
OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group’s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.
-
icorp-board likes this
-
siliconme likes this
-
photograghy-passion likes this
-
glennspiro-taichi likes this
-
constrution-bamford likes this
-
k1k1chan likes this
-
cherrybourboncigarette reblogged this from mobscenity
-
themptynest reblogged this from ultrazapping
-
mannazachary likes this
-
fgoty reblogged this from milucidez
-
milucidez reblogged this from threenamesalltogether
-
skeletonleaves reblogged this from slow-riot
-
christiansalvadorbananas likes this
-
man-shrug likes this
-
raddestbabe reblogged this from siberianstereo
-
spiritstheyvevanished likes this
-
abbeyeatworld reblogged this from siberianstereo
-
siberianstereo reblogged this from slow-riot
-
ellenthymelon likes this
-
minustheair likes this
-
insertpunhere reblogged this from slow-riot
-
pleasantapathy reblogged this from threenamesalltogether
-
goodgodsclauds likes this
-
dontforgettowearyourjacket likes this
-
vnsnfrs likes this
-
ivebeenthirstymywholelife reblogged this from pine-cypress
-
machiiinegun reblogged this from bringyourbestpjs
-
bringyourbestpjs reblogged this from slow-riot
-
shanexcore likes this
-
scareodactyls reblogged this from slow-riot
-
scareodactyls likes this
-
colddustfox likes this
-
fouronthefloor reblogged this from slow-riot
-
uselesssackofshit likes this
-
brutalosophy reblogged this from mobscenity
-
jessamynnn likes this
-
gnarlyjoseph reblogged this from waitttwhat
-
gnarlyjoseph likes this
-
sassholes likes this
-
sleep--dealer likes this
-
waitttwhat reblogged this from threenamesalltogether and added:
had to take away the only soda that understood me.
-
waitttwhat likes this
-
threenamesalltogether reblogged this from mobscenity
-
domesticated-dog likes this
-
ashtraybay likes this
-
sonofnooneinparticular reblogged this from slow-riot
-
sashutka1 likes this
-
rocknrollnightclub reblogged this from slow-riot
-
mobscenity reblogged this from slow-riot
-
mobscenity likes this
- Show more notes
loading…
