I got a camera recently. You know what I like about photography, and the best photographs, anyway? Honest observance.
It taught me something about not faking a moment or dictating control over a moment any more than I could. It teaches you about timing and waiting for a shot and how to make someone else comfortable while you document them. THEN you’ll find honesty. Even though you’re the one holding the camera, you’re the least important thing in the room.
It’s easy to make the conversation about “you”, is what I’m trying to say.
There are some incredibly talented young writers (Edith Zimmerman, Choire Sicha, Brett Martin, Stephen Marche’s monthly Esquire column, those are just four I could think of off of the top of my head after a couple resin hits) – and for the most part, they don’t write about themselves. They don’t insert themselves into their writing, they document what’s going on. Writing about yourself is like having a gallery of selfies taken in bathroom mirrors and Tumblr/the-young-internet has, by and large, turned into a sort of 2006-era MySpace for words. It’s easy to write about yourself. You’re the Will Smith of your own Fresh Prince, you’re #1 so why try harder?
Because maybe in doing something difficult you might learn something. Like true honesty in your work.
So yeah, brand management.