Editor of
Features Editor at Death & Taxes Magazine, contributor to The Week, Interview, and Vice Magazine.
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The monetization model of online publishing — a legacy model that hasn’t changed since the golden age of newspapers — is breeding even more mediocre and questionable content. Because this model puts the advertiser, not the reader, first, we suffer the same atrocities a newspaper editor lamented in 1923 when he bemoaned the way in which the circulation manager had taken over the newspaper and eclipsed the editor. As long as the ad-supported pageview remains the main currency of funding writing online, we’ll continue getting slideshows about kittens, HuffPost-ified sensationalist headlines, one-page articles artificially split into five pages, and other such assaults on the reader. To have intelligent readers, we need intelligent writers, certainly, but also intelligent publishing. I hope to see this ecosystem evolve towards a meritocracy, where content gets published because it is good, and because readers find value in it and are willing to put a price on this value. Reading is voting for writing, and I hope to see our votes count for more than they currently do.
Maria Popova(via peterwknox)
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